After leaving church last Sunday I asked my wife if she knew someone I pointed out. She said she'll never forget him, but couldn't tell me his name. I laughed and said the same thing. I know him, yet I'm not sure of his name. Let me explain.
When my wife was pregnant with our first child we both attended Lamaze classes. There was one guy who always carried this HUGE stop watch. He timed everything with it. If you've been to Lamaze classes you know what I mean. They teach you how to time the contractions to determine when you better head to the hospital. So every week we laughed and kidded about the guy with the HUGE STOPWATCH.
I don't know much about this man, but I will never forget him.
How can you become unforgetable in your market?
What makes you STAND OUT?
It can be as simple as a stopwatch. Of course once you find something, you might want to make sure you attach your name to it so people know who to call.
