We have all heard the old saying that "the only constant is change".
We have also heard that if we keep doing what we've been doing, we'll keep getting what we've been getting.
Therein lies the confusion. Which one is true?
Many agents are still doing what they "used" to do, but it isn't working as well. Maybe that's what Einstein meant when he said the definition of insanity is doing the same thing over and over expecting a different result.
Over the past few weeks I have talked to many brokers and managers. It seems what I have heard most is that we are experiencing a "challenging market". It's funny that so many of the brokers and managers are using the same words; "challenging market".
So, after talking to many brokers and managers, I thought I'd share some of their ideas.
We do need to keep doing what we've been doing. Well, maybe not what "we've" been doing. We need to do what the Top Producers keep doing. You see, they know that the only constant is change.
So, what do they keep doing......change. They know they must change to stay ahead of the market. They know that if what they are doing isn't working, they need to change.
Floyd likes to say it's because the "cheese moved".
If what you are doing is not bringing your desired results, it's time to change. What can you change? Well, you might consider this.
During the Floyd Wickman Program our graduates average a listing or sale per person, per week. What do they do different? Well, it starts with 4 hours a week calling people they already know. Yeah, I know, it sounds simple doesn't it?
In conclusion, you could keep doing what you've been doing and expect a different result.
Or, you could consider a change. Could you find 4 hours a week to talk to people you already know and ask for business?
What do you have to lose?
